Welcome to RARE. A creative digital design agency with a difference. Hopefully that is the last thing that's the same as all the other agencies.
The business
end
Who & what holds RARE together
If you want more. Here's how to get hold of us
iPad App
Jaguar Land Rover - ETO Division / CRICKET
Create an App to introduce the ETO Division of JLR. The 'Engineered To Order' Division consists of a team of specialists who tailor your vehicle to your specification. These range from performance enhancements to added levels of luxury and convenience. JLR needed an avenue to shout about the division at the L.A. Motor Show, this is where we came in.
RARE created an iPad driven digital brochure, allowing the PR team to guide potential clients through the available case studies. The App was designed as a showcase tool to gain consumer interest at the show. Requirements would be so bespoke they would be followed up by a design technician - well at least until version 2.0 comes out!
The tight deadline only allowed us to focus on the key priorities for release for the L.A. Motor Show. Several of our ideas and concepts had to be pushed back until the v2 release.
A well received App that enabled JLR to present the ETO Division to potential private, corporate and public clients.
Concepts
Design
Development
Technical consultation & development
App build & iPad Population
"The result was a very happy Client and a hugely enthusiastic media audience."
Lindsay Garka - Producer, Cricket Brand Communications
Range Rover Evoque iPad Application
Jaguar Land Rover / CRICKET
Create an App to support the global media launch of the new Range Rover Evoque. Showcasing the car to 700 worldwide journalists the app will support a two day drive across North Wales into Liverpool spanning 4 weeks. The solution must excite and inform when it comes to all things Evoque and the adventure about to unfold.
RARE jumped at challenge creating an App packed with 20 interactive pages, 6 main sections, interactive map and over 160 movies, all available in 9 languages.
The App we developed gave the user a compelling, interactive experience with easy to use navigation, displaying a wealth of Range Rover Evoque info, complex engineering data and dynamic moving image. The virtual map interface allowed the user to gain an insight into the journey they were about to embark on.
To accompany this, we created a full colour supporting booklet, in all 9 languages.
With tight deadlines, production running alongside and sometimes in front of approvals RARE had to make sure the team could easily swap content, we developed a unique way to error check builds whilst production still took place, pooling videos outside of the build releases allowed swift transfers to the client.
A well received App that enabled Jaguar Land Rover to present a powerful demo of the Range Rover Evoque.
Concepts
Design
Development
Technical consultation & development
App build & iPad Population
"Working with RARE guaranteed a pain free experience! Tight deadlines and an ever increasing level of content didn't faze the team and they consistently delivered design that was both true to the brand personality and ensured seamless interactivity."
Lindsay Garka - Producer, Cricket Brand Communications
Social Media Sizzle Reel
Edelman
Produce a showreel to visualise and celebrate the breadth of Edelman's past social strategy successes. "Oh, and by the way, we haven't got any content for you to use!
With an unbelievably tight timeline, this required quick creative thinking. We adopted a 'scrap-book' style creative allowing us to combine the varying projects assets together in a coherent and complementary way.
Concept, design and produce a motion piece within 2 days that champions Edelman's social strategy successes. Sourcing imagery, content to support all campaigns.
The client was so enamoured with the final result it was rolled out as a '…global model for our business.."
Animation concepts
Video animation and production
"We came to RARE with an ambitious project based on an ambiguous brief and asked for it on an impossible timetable. They delivered a clever, creative and eye-catching solution that won accolades from our audience and became a global model for our business, and they did it professionally without drama."
Marshall Manson - Director of Digital Strategy, Edelman
Matching Bikes to Riders for 90yrs
Evans Cycles / Play People
To celebrate Evans Cycles 90th anniversary they commissioned a 90 second film displaying key moments from the company's history. RARE were asked to create, animate and overlay graphics and video interview clips. We were also required to track and stablise the film and to give it all a final polish.
We created single colour graphics that would complement the flow of the piece. It was imperative that the films runtime was 90 seconds(one second for every year), so we had to create recognisable objects that get the idea across in an instant. The films gentle movement lent itself to the animation style of the objects we created. Once placed with in the film and sound effects added, we were left with a beautiful yet informative finished piece.
Image clean up, stabilising and intense motion tracking were all very difficult due to the quality and limited footage we were supplied.
Played throughout the UK Stores and Pop Ups. Showcased on evanscycles.com.
Animated graphics
Video compositing
Motion Tracking
Video animation
The guys helped us at the 11th hour to turn around a stunning piece on restricted time and budget. They're attention to detail, skill and enthusiasm made the whole experience a pleasure. (and a whole lot less stressful that it should/would have been!) Happy client = happy us = very happy we met them. We reckon all in all RARE rock.
Georgi Banks-Davies - Director, Play People
Vodafone VGE
Vodafone
Vodafone Global Enterprises wanted to showcase their worldwide achievements. Separate quotes and ideas needed to be tied together to produce an easy to watch info-graphic as this was to be an intro for several of international global seminars.
Taking each win VGE had achieved we found similar symbols, shapes and objects so we could initiate seamless transitions between each scenario. Graphically, we kept the design simple as not to divert attention from the info that was being displayed.
Producing a coherent storyboard with such varied subject matter that flowed seemlessly.
The original edit went down a storm and was extremely well received globally. This edit is a much striped back version created for internal comms.
Concept Art
Storyboards
Motion Graphics
Video Compression Facilities
"RARE frequently exceed our expectations by adding extra magic to projects, laughing in the face of bleeding-edge technology and mastering it as they go without missing a step. These guys can pull-off pretty much any digital job conceivable, quickly and effectively, and they are just as capable of brilliant conceptual thinking. A rarity indeed."
Greg Mcalinden - Creative Director, Ogilvy Action
MIPIN Showreel
TP Bennett LLP
RARE were asked to create a portfolio showreel to be projected onto the TP Bennett stand at the worlds largest real estate show, MIPIN. Working with the client and initial concepts we were asked to come up with a visually engaging and animated solution. The animated piece was to cover six disciplines and over 50 projects.
Architecture is all about 3D space, we felt even the 2D assets we'd been supplied needed to fill this 3rd dimension, we set to work creating animations and transitions that achieved this. Combined with overlaying graphics, motion clips, renders and type treatments we created an exciting piece that could captivate while still be informative.
We had to provide an overall treatment where individual projects would slot in easily, yet be different enough to remain engaging but all still be unmistakably all tp bennett, not as easy as it sounds!
When originally briefed, the requirements were for a 10 minutes piece. The success of the execution was such that this grew to be a 25 minute piece. On top of this it was later re-edited to a 5 minute teaser and sent to key prospective clients as part of a CD-Rom package.
Animation concepts
Video animation & production
DVD production
"RARE exceeded our expectations, [their] creative excellence, thoughtful critique, and technical expertise helped shape our project into a product we have shown with pride time and again."
Levin Pfeufer - Graphics Manager, TP Bennett LLP
Hospital and Clinic Portfolio website
Circle Healthcare
Circle are a refreshingly new Healthcare Partnership. Their focus is on providing better healthcare to the whole of the uk, .Develop a sophisticated and consistent brand message through Circle Health's many sites utilising a powerful CMS.
With such diverse information across several hospitals and clinics, planning of the site templates was crucial to its success. Coupled with an advanced and expandable CMS solution the site has the capacity to grow as Circle itself expands as a leader in modern healthcare.
With a brief and initial wireframe that spanned over 45 pages it was crucial that the site had a defined structure that was also flexible enough to grow and fulfil the different requirements of the individual hospitals.
Site traffic quadrupled in the first 90 days.
CMS infrastructure has been used to harmonise the administrators communications both internally and externally.
Site concepts, architecture, design and build
Bespoke CMS
Hosting solution
RARE created what must be the fastest-growing site in healthcare for the fastest-growing healthcare partnership. What stands out is their ability to absorb a complex brief, answer it with creative work that delivers against each functional need, and maintain their energy and enthusiasm throughout."
Chris Worth, Circle Healthcare
EU Digital agency
Fila EU
Fila needed a structured move online, as their current presence was weak to say the least. The solution would need to be adaptable as the needs of the brand expanded. The chosen agency would be appointed as Fila EU's digital agency working inline with PR, product and print agencies to strengthen the brands integrity across the board.
With any project it is always important to consider the current effectiveness of site structure, clarity of information and ease of navigation. We stripped Fila back to its bare bones, overhauled its look and feel ensuring through the line brand values retained continuity online. After introducing a social strategy, we maintained and populated networks to increase awareness.
Developing a social strategy with no current infrastructure was demanding but gave us the opportunity to start from scratch and create new two way channels for Fila.
Site traffic more than doubled in the first month. RAREs designs produced for Fila EU have been emulated in other regions. They say copying is the best form of flattery...
Complete digital service and support
Site concept, architecture, design and build
Bespoke CMS
Hosting solution
Internal presentations & info-graphics
"We were extremely impressed with RARE's strategic insight and creative approach which has delivered an engaging digital platform for the brand. They quickly became a key partner..."
Marc Travis - Marketing Director, Fila EMEA
Website
FULLCIRCLE
To create a completely new web platform for FULLCIRCLE. The site should heavily promote the new campaign, a look book and help dip their toe into the social media waters.
Built in DHTML, the site used some of the latest Javascript functionality to bring new imagery to life using simple yet effective techniques, yet keeping the campaign imagery as the main focus. A simple to use CMS allowed quick changes to the site and adding content to the new bespoke social media section became a breeze for the team.
We wanted the site to have the animated fluidity of a flash site, yet the accessibility of html so this utilised some fairly nifty javascript.
Over a 300% increase in site traffic in the first month and a welcome opportunity for users to engage with Fullcircle on their first ever blog.
Site concept, architecture, design and build
Integrated bespoke blog
Bespoke CMS
Hosting solution
"RARE's design, project management, attention to detail (and deadlines) and technical 'know-how' meant the process was smooth and pain free. A RARE er-hem! experience in the digital world."
Clarissa Atkins, Marketing Executive, FULLCIRCLE
Information Pioneers Web site
BCS. The Chartered Institute for IT / Glasshouse
Produce a web site for the BCS's new campaign 'Information Pioneers'. The campaign showcased celebrities championing their favourite IT heroes. The site was to form a central hub where users would be encouraged to watch, vote and comment on their individual heroes or one of the other 150 listed!
To showcase each pioneer meant we had to combine various user processes, storing and updating data constantly, linking a twitter stream, blog and various behind the scenes footage to generate a compelling site. Each Pioneer then had their own designated page where the user would find our more. User generated content formed the basis of the site and would only be a success if it gained momentum, which thankfully it did with gusto!
Site structure was key to this being a success and allowing the user to easily navigate the site. Creating a bespoke CMS that incorporated a nested comments structure and through the design and architecture encouraged online debate allowed this all to come together.
A Gold and a Silver award at Digital Impact Awards. The Silver was for 'Best use of digital to aid a CR campaign' and the Gold was for 'Best use of online video. The judges described the campaign as "head and shoulders above the rest" and "the clear winner from the outset."
Site concept, architecture, design and build
Bespoke CMS
Voting mechanism & nested comments system
Hosting solution
"The campaign for 'Information Pioneers' was a great success… and RARE were a key part of this success. They achieved this through their expertise in understanding the user journey and coupling it with their usual great design flair."
Andrew Brennan, The Glasshouse Partnership.
"Win your perfect day" Competition Website & Branding
Silver Spring / Devilfish
RARE were asked to create an brand identity to capture the essence of the up-coming competition to 'Win Your Perfect Day'. Featured on promotional drinks bottles this would encourage the consumer online to enter a competition. RARE were also appointed to design and create the competition entry site and manage the data captured.
The identity had to be clean and simple in essence, it was to be displayed alongside the bottle labels which were extremely colourful and detailed. Needless to say our design fitted like a glove. The site itself needed to contain two methods of competition entry, one through code entry, the other a simple way to tell everyone about your perfect day. We created a bespoke CMS with the ability to manage and publish entrant stories, update pages and celebrate the winner, linking all content to Facebook to encourage social seeding.
While Perfectly Clear were offering £1,500 to spend on your 'perfect day' it was important that the site graphically 'encouraged' the reality of this and not jet-setting off to the Caribbean with Johnny Depp! Employing ideas of picnics seems to do the trick!
The Perfectly Clear Competition site received over 30,000 page views and 5,500 unique visitors in less than 2 months. So successful that they extended the life of the competition by another 2 months.
Competition branding
Site concept, architecture, design & build
Bespoke CMS
Data Capture
Hosting solution
"Excellent creative solutions on a very small budget… delivered with the utmost professionalism, on time and with a smile!… I've had a ball working with you."
Jess Sheppard - Marketing Manager, Silver Spring
Portfolio website
Hannah Maule-ffinch
Create an online portfolio to showcase Hannah's photography to potential clients. A key requirement was that the site was updatable with the ability to add further projects as they arose.
RARE designed a flash site that would present the photographs as large as we could get them within the confines of the browser. We then overlaid this with an effective and intuitive menu structure that made navigation instantly reassuring.
This all runs off an in house designed PHP CMS which allows the site content to be completely editable by the administrators.
To create an affordable yet flexible CMS that ties into a flash front end.
Develop a intelligent loading system to ensure the sites content was easily streamed to the user.
Hannah has been able to showcase her new projects through the site to new clients, leading to new work for her and us.
Site concept, architecture, design and build
Bespoke PHP CMS
Hosting Solution
"RARE have just been brilliant to work with. I couldn't recommend them more highly. They understood exactly what I needed for my site and the whole process has been made so easy for me. They are charming, creative, patient and fun to deal with."
Hannah Maule-ffinch - Photographer
The Ultimate Card
Salamanca Private Clients
The Private Clients division of The Salamanca Group deals with high net worth individuals and were launching a new tailored Visa Card. Our brief was to create an brand identity for this division, design the new card, create a booklet and a design a few bespoke web pages to support the launch of the card.
SPC were already using black and gold, however we injected some contemporary colours to give the whole look and feel a distinct edge. Once the initial creative direction had been fleshed out it was simple for us to move this over to the VISA card, DM and site. Due to the target market we wanted something very slick, that was void of any gimmicks. We think we achieved this, and more importantly so did the client.
Despite the fact the card was purely for marketing purposes we wanted this to be as close to the final 'real' card as possible. The main challenge was producing something slick whilst adhering to Visa's stringent guidelines.
The card was initially produced a marketing demo for the Monaco Yacht show. This was very well received by potential new clients and a fantastic uptake in the product.
Branding
Card design and production
Booklet design and print
Website design
"They bought an edginess and a creativeness from outside the box that just wasn't available from the usual providers in our space. The team were hugely responsive and went well beyond the level of service and delivery that we expected."
Alistair Peel - Director, Salamanca Private Clients
DVD Authoring
Maersk / Myriad Global Media
To create an appealing concept for a range of four films that were created for the corporate oil multinational, Maersk. The DVD should steer clear of the norm and stand out as unique in its design and navigation. The DVD needed to work intuitively as a standalone entity and within a kiosk/touchscreen environment. This gave RARE a chance to flex its creative muscle in a market that is often dominated by lacklustre visuals.
Touchscreens are by their very nature linear in their interface architecture and easy to use, big buttons and simple navigation. Simplicity here was the order of the day, we created a unique left/right navigation which transports the user around a virtual environment that looped and played seamlessly to each menu screen. When clicked, the menu system blended with the chosen film, upon completion of the film it blends seamlessly back to the menu screen, sounds simple, but hard to achieve within a DVD system.
We had to build the structure using placeholders as many of the films were being finished and graded as while we had to move into production. The design concepts utilised assets from the start and the end frames of each film to create the illusion of seamlessness. Obtaining these early (from unfinished films) to keep the project on track was a gamble, but this paid off and the project was finished on schedule.
Previewed at a trade show in Dubia, the piece was a success and well used over the week of the show.
Initial Concepts
DVD Animation
DVD Authoring
File Conversion
"We use RARE for our 'high-end' solutions. They have fastidious attention to detail, fantastic creative solutions and an astonishing ability to deliver on time no matter what we throw at them. Within RARE we have a solid company we can rely on knowing we can concentrate on our own business strengths."
Steve Early - Producer, Myriad Global Media
Site Design
David Money Architects
David came to us to create a site that showcased his favourite projects and gave him room to add and remove sites at his discretion.
Understanding Davids need to keep the site as accessible as possible, we created an HTML site driven by an open source CMS and stylishly animated with simple javascript classes. After trawling through their great array of images, blueprints and tech drawing we felt the best route would be to get imagery as large as possible to give the user the best view of the detailed work.
Like any Architects, precision is paramount. In creating this site we had to ensure our designs conveyed this throughout. We produced a varied set of designs for the initial concepts, then filtered down the important aspects of each into one clean, precise design solution.
Raised awareness of David Money online, increased traffic to sales conversions through a strategic A/B marketing campaign
Creative Concepts
Design Direction
Final Designs
"Rare were completely in tune with the pared down clean look I needed for my website to reflect the work I strive to produce. They were responsive to my brief and coped admirably with my sometimes conflicting demands. Plus I now know all about Kerning!"
David Money - Director, David Money Architects
JAGUAR LAND ROVER
iPad App
JAGUAR LAND ROVER
iPad App & Booklet
EVANS CYCLES
Infographic
PERFECTLY CLEAR
Brand Identity & Web Site
HANNAH MAULE-FFINCH
Web Site
FILA
Web Site & Digital services
INFORMATION PIONEERS
Web Site & Report
VODAFONE
Infographic
CIRCLE
Web Site
EDELMAN
Sizzle Reel
FULLCIRCLE
Web Site
DAVID MONEY ARCHITECTS
Web Site
TP BENNETT
Showreel
SALAMANCA PRIVATE CLIENTS
Branding
MAERSK
DVD Authoring
Like a needle in a haystack or a diamond the the rough its difficult to find a team that can deliver the goods on time, every time. WEARERARE™ have been playing digital since the mid 90s so you can trust us to get it right*.
Always evolving what we do and how we work we pride ourselves in always wanting to know more and always push the boundaries of what's expected. As creatives born into the world of print, we are capable of turning our team to any project or campaign sent our way. Have a look through our work section to see what we have been up to.
*Here's the people that enjoy working with us.
Here's a simple list of all the things we do here at RARE. We are a modest company who don't like to blow our own trumpets, so if there's something you're after thats not on the list, just phone us and we can tell you about the bits we don't shout about.
What can I say, I love design and I love your projects. Over the years RARE has been going we have turned our hands to all kinds of briefs and created unique solutions to all. I'll always love design and always love a challenge, so come test me!
Our ethos when setting up RARE was to provide excellent, creative, but also considered design. Equally happy either being creative or simply considering being creative. Seriously, it's as much about the interactive experience as it is striving for creative excellence. A RARE quest.
RARE Design Associates
18 Charlotte Road
London
EC2A 3PB
+44(0)20 7033 3545
studio@wearerare.com
If we are not in the office, we are probably at one of these!!
© 2011 CloudMadeMap data CCBYSA 2011 OpenStreetMap.org contributors - Terms of Use
OK, so there's been quite a lot of recolouring of 'old classics' going on, some of which has just been truly appalling. These however are quite the opposite. Digitally modified by Swedish artist ... read more
At RARE, we are proud to work with a broad range of companies, producing innovative solutions to fit their briefs. Here is just a few.
We are always on the look out for talented designers and programmers to help us on a wide range of projects, even if there isnt a vacancy please let us know about yourself. Send your CV with examples to careers@wearerare.com
Junior Designer Are you looking to get stuck into site design, motion graphics, banner creation? Keen to try out new programs, learn new skills? Do you have a good eye for design and know your way around Photoshop, Illustrator and a little Flash? Send us your stuff NOW!!!!!
Freelance Programmers If you are a skilled, HTML, CSS, Javascript, JQuery, Ajax, Actionscript 2.0/3.0 coder. Can you do one or all of these? Please get in touch!
Freelance Digital Designers Do you have your fingers in Flash, Illustrator, Photoshop and After Effects? Know how to structure web sites effectively? Answers yes please send us your CV, rates and examples today.
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18 Charlotte Road, London EC2A 3PB
+44 (0) 20 7033 3545
studio@wearerare.com
RARE Design Associates © 2011
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